The present invention relates to a Method for assembling a multimedia asset and subsequent provisioning of said multimedia asset to a client device, a related system, a related multimedia asset assembly device and a related client device for assembling a multimedia asset and subsequent provisioning of the multimedia asset to a client device. This method comprises the step of assembling the multimedia asset by selecting a subset of multimedia fragments from a plurality of multimedia fragments. The fragments of the subset of multimedia fragments are determined based on a personal path through a play-map where the play-map indicates relationships between the multimedia fragments of the plurality of multimedia fragments. The step of determining the personal path through the play-map additionally is based on at least one user signal from the client device. The at least one user signal indicating customer preferences of an end-user of the client device.