发明申请
- 专利标题： SYSTEMS AND METHODS FOR TARGETED ADVERTISING
- 专利标题（中）： 用于定向广告的系统和方法
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申请号： US12494507申请日： 2009-06-30
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公开(公告)号： US20100131363A1公开(公告)日： 2010-05-27
- 发明人: Michael Sievert , Robert D. Dickinson, III , Blake C. Ramsdell
- 申请人： Michael Sievert , Robert D. Dickinson, III , Blake C. Ramsdell
- 申请人地址： SG Singapore
- 专利权人： Lenovo (Singapore) Pte. Ltd.
- 当前专利权人： Lenovo (Singapore) Pte. Ltd.
- 当前专利权人地址： SG Singapore
- 主分类号： G06Q30/00
- IPC分类号： G06Q30/00 ; G06F17/30
摘要：
An embodiment of the invention utilizes a media management system that captures information regarding a user's media consumption habits and provides unique opportunities for targeted advertising. An embodiment of the invention tracks a user's media consumption over time. An embodiment of the invention identifies a user's current media consumption and provides targeted advertising in real time, based upon the user's current behavior and/or the user's media consumption history.