A method and system for delivery of targeted advertisement via multifunction document imaging devices. Imaging devices used for copying, scanning, faxing and printing documents are used to deliver advertisements, coupons, and other promotional material to users. The imaging device is capable of delivering targeted promotional material based on analysis of the documents content passing through the device. Targeting is based on device history, user history or user demographics. Device history and user history are compiled from the contents of the documents processed respectively at a device and by a user. Demographics are inferred from a demographics model using user identity or document content input to the model. Advertisements may be delivered via paper, the device display, and other means.