Methods, including service methods, articles of manufacture, systems, articles and programmable devices are provided for providing digital media content as a function of embedded environmental impact data. When a digital multimedia item is received, an embedded environmental impact value is decoded and the item is utilized as a function of the decoded embedded environmental impact value. Some methods further comprise accounting for amounts and types of energy used in creating the item to calculate an environmental impact value for the item, and the calculated environmental impact value embedded within digital data of the item.