Disclosed systems and methods provide for tracking of domain name related reputation by a domain name Registering Entity (e.g. Registry, Registrar, Reseller, etc.). The Registering Entity maintains a database with reputation data that can be accessed by the requesters. A domain name may be registered through the Registering Entity or a third party. The reputation data may be tracked on the domain name itself, URLs, domain name purchaser or registrant, or email addresses associated with the domain name. The reputation data may include various categories, such as email practices, website content, privacy policies and practices, fraudulent activities, domain name related complaints, digital certificates associated with the domain name, overall reputation, etc. The reputation data may be digitally signed for authenticity. The requester may decide whether to allow email messages or to visit URLs based on the domain name related reputation.