发明申请
US20100185512A1 SYSTEMS, METHODS AND COMPUTER PROGRAM PRODUCTS FOR INTEGRATING ADVERTISING WITHIN WEB CONTENT
有权
用于在网络内容中整合广告的系统,方法和计算机程序产品
- 专利标题: SYSTEMS, METHODS AND COMPUTER PROGRAM PRODUCTS FOR INTEGRATING ADVERTISING WITHIN WEB CONTENT
- 专利标题(中): 用于在网络内容中整合广告的系统,方法和计算机程序产品
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申请号: US12688548申请日: 2010-01-15
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公开(公告)号: US20100185512A1公开(公告)日: 2010-07-22
- 发明人: Dana Borger , Steve Cox , Tom Gordon , David Spitz , Matthew Squire , Jay Thrash
- 申请人: Dana Borger , Steve Cox , Tom Gordon , David Spitz , Matthew Squire , Jay Thrash
- 专利权人: SIMPLEXITY LLC
- 当前专利权人: SIMPLEXITY LLC
- 主分类号: G06Q30/00
- IPC分类号: G06Q30/00
摘要:
Systems, methods, and computer program products that facilitate the integration and accounting of advertising within audio Web content requested by users via telephone devices are provided. Upon receiving a request from a user for Web content via a telephone device, a Web server retrieves an advertisement from an advertisement server, inserts the retrieved advertisement within the user requested Web content, and forwards the user requested Web content and advertisement to a text-to-speech transcoder for conversion to an audio format. The text-to-speech transcoder converts the Web content and advertisement from a text-based format to an audio format and serves the Web content and advertisement in the audio format to the user client device via a telephone link established with the user client device. If an advertisement is interactive, a text-to-speech transcoder may be configured to notify an advertisement server of user interaction with the advertisement. Information such as an identification of a requesting client device, user, as well as time and date information, may be recorded by an advertisement server for use in measuring effectiveness of a particular marketing and/or advertising campaign. Information associated with providing a user with additional information associated with an advertisement may also be stored.