Rate matching and rate shaping methods and systems for managing data traffic on wireless channels are disclosed. Rate matching embodiments dynamically determine downlink video data transmission rates based on frame decoding deadlines and frame sizes. In addition, if the channel capacity cannot support the video data transmission rate, the rate matcher can adjust the video stream accordingly so that it is supportable by the channel capacity. In turn, rate shaping implementations can tailor the transmission rate shaping based on the state of the wireless data channel. Shaper operations can be specifically adapted to a saturated state of the wireless channel, to an unsaturated state of the wireless channel and to transitions between the unsaturated and saturated states.