An approach is provided that that uses an electronic multi-touch floor covering that has numerous sensors to identify shapes. The electronic multi-touch floor covering identifies a shape of an object that is in contact with the surface of the electronic multi-touch floor covering. An entity record is then retrieved from a data store, such as a database, with the retrieved entity record corresponding to the identified shape. Actions are then retrieved from a second data store with the actions corresponding to the retrieved entity record. The retrieved actions are then executed by the computer system.