In a vehicle having a brake hold control function an ECU cancels brake hold control when an actual value of a degree of operation of the accelerator pedal is larger than a predetermined degree. The ECU calculates a rate of increasing the vehicle's requested driving force after the brake hold control is cancelled such that the rate is larger for longer times having elapsed since the brake hold control was cancelled and the rate is also larger for larger actual values of the degree of operation of the accelerator pedal, as shown in FIG. 6.