A method of facilitating the identification of portable consumer articles at a point of purchase display, the method including the steps of: providing a plurality of portable consumer articles each with tactilely sensible information thereon that identifies at least one of: a) a general nature of the article and/or its contents; and b) a provider of the article; and displaying the plurality of articles at the point of purchase display in a manner that allows potential consumers to lift and handle each of the plurality of articles so as to thereby readily determine through tactile sensing of the information at least one of: a) the general nature of the handled article and/or its contents; and b) the provider of the handled article.