A method, apparatus and system for radio frequency identification provides an on-off keyed amplitude-modulated illumination signal containing a sequence of bits configured to illuminate a radio frequency identification (RFID) tag, The illumination signal is received at the RFID tag, rectified to generate a wake signal for waking a processor which is subsequently powered by a battery. The received illumination signal is sampled and subjected to a thresholding process. Mobile telephone band interference is countered by correlating the sampled illumination signal to determine its bit sequence and then correlating the bit sequence against a predetermined key. An identification signal from the RFID tag is sent in response to a match.