The invention relates to a method for producing a metal strip (1) by continuous casting and rolling. According to said method, a thin slab (3) is initially cast into a casting machine (2), which is subsequently rolled in at least one rolling train (4, 5) using primary heat from the casting cycle. According to the invention, in order to improve the functionality of the continuous casting and rolling installation, the cast thin slab (3) is passed between the casting machine (2) and the at least one rolling train (4, 5) and at least one holding oven (6) as well as at least one induction oven (7). The holding oven (6) and the induction oven (7) are activated or deactivated according to a selected mode of operation, that is, a first mode of operation for the continuous production of the metal strip (1) and a second mode of operation for the discontinuous production of the metal strip (1). The invention further relates to a device for producing a metal strip by continuous casting and rolling.