A method and an apparatus are provided for adjusting white balance of a digital image. An input image is converted into a YCbCr color space. White pixels of the converted input image are detected by determining whether each pixel of the converted input image is included in a preset region of the YCbCr color space. A gain of each channel is calculated from averages of R, G and B values of the detected white pixels. White balance adjustment is performed by applying the calculated gain of each channel to each pixel of the input image.