A display apparatus for sequentially display images in accordance with first data and second data in successive first and second sub-frame times, respectively, includes at least one pixel, a light emitting module for emitting light to the pixel in the sub-frame times, and a driving module. The driving module includes a data conversion unit for outputting (i) a first driving signal based on at least the first data, and (ii) a second driving signal based on the first driving signal and the second data. The driving module further includes a driving unit for (i) driving the pixel in the first sub-frame time according to the first driving signal and (ii) driving the pixel in the second sub-frame time according to the second driving signal.