发明申请
- 专利标题: Conducting Customized Market Surveys with Transactional Data
- 专利标题(中): 进行具有交易数据的定制市场调查
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申请号: US12405748申请日: 2009-03-17
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公开(公告)号: US20100241573A1公开(公告)日: 2010-09-23
- 发明人: David Joa , Debashis Ghosh , David N. Joffe , Kurt Newman , Thayer S. Allison, JR. , Aaron Lai , Mark V. Krein , Sudeshna Banerjee , Yanghong Shao , Timothy John Bendel , Samuel Jeff Carter
- 申请人: David Joa , Debashis Ghosh , David N. Joffe , Kurt Newman , Thayer S. Allison, JR. , Aaron Lai , Mark V. Krein , Sudeshna Banerjee , Yanghong Shao , Timothy John Bendel , Samuel Jeff Carter
- 申请人地址: US NC Charlotte
- 专利权人: BANK OF AMERICA CORPORATION
- 当前专利权人: BANK OF AMERICA CORPORATION
- 当前专利权人地址: US NC Charlotte
- 主分类号: G06Q10/00
- IPC分类号: G06Q10/00 ; G06F17/30 ; G06F17/40 ; G06Q30/00 ; G06Q40/00 ; G06Q20/00
摘要:
Systems and methods for consumer participation in a marketing survey and for development of marketing solicitations by corporate clients based on consumer transactional/demographic data are described. An individual seeking to participate in a marketing survey may first choose to be included in a database containing many surveys that have been added by corporate sponsors. The system may select a willing consumer for participation in the survey based on predefined preferred data metrics. Upon participation, the consumer may also receive a reward in the form of a cash payment or gift, which the system may credit directly to the consumer's bank account and/or to the consumer's account with a corporate affiliate. In addition, the platform may be used to generate marketing contact lists based on consumer demographic and transactional data for a corporate client.