In various exemplary embodiments, a system and associated method for prioritizing search results in an electronic environment is disclosed. The system comprises a communications module to receive a search query from an end-user. The search query includes one or more characters contained within a single TCP packet. A query engine coupled to the communications module matched the one or more characters from the search query against a plurality of selected keywords contained within a database against the search query. Each keyword is then ranked within the plurality of selected keywords thus forming a subset of selected keywords. A response including the subset of selected keywords is returned to the end-user.