A method and apparatus for manipulating web content to present substantially uniform content to a client is provided. The method may comprise receiving a web content request from the client, selecting a template associated with the web content request, filtering the web content request using a dynamic filter associated with the template, transmitting the filtered web content request to a network, receiving a result associated with the transmitted filtered web content request, and mapping the result to a predefined structure associated with the template, the mapped result to be displayed to the client.