The method for supporting continuous reception of enhanced broadcast service data comprising steps of: an MCE receiving an “MBMS Session Start Request” message from a core network; after the MCE receives the message, transmitting a response message to the core network; MCE transmitting an “MBMS Session Start Request” message to an ENB, the message including information of adjacent cells; and the ENB broadcasting the information of adjacent cells on a current cells. With the scheme of present invention, if a user wants to move to a common cell when he/she receives MBMS service in an SFN edge cell, he/she can enter the active mode and switch into the common cell so as to reduce MBMS data loss. When a UE moves from a cell with SC-PTM transmission mode into a cell with SC-PTM transmission mode, data loss can also be reduced.