An image display method including following steps is provided. A backlight of a display panel is adaptively adjusted according to a backlight adjustment factor related to the intensity value of an external light and the brightness of an original image. Brightness factors of the original image are corrected according to the adjustment of the backlight, and the original image is reset by using the corrected brightness factors and original color factors. Thereby, the problem of image distortion caused by backlight adjustment can be reduced.