A method and apparatus for the processing of print products. The method may include conveying individually the print products with a feeding device along a feeding section, transferring individually the print products from the feeding section to a further processing section, and generating control signals from a control unit. The control signals may correspond to further treatment of each individual print product and to the transfer of a print product to the further processing section such that it can be processed further. The apparatus may include a feeding device configured to convey the print products individually along a feeding section, a transfer device configured to individually transfer the print products from the feeding device to a further processing device, and a control unit configured to generate control signals to control the transfer of the print products from the feeding device to the further processing device.