A hot press forming apparatus that hot press forms a blank to process the blank into a formed product comprises: a conduction heating mechanism installed in the hot press forming apparatus, the conduction heating mechanism clamping the fed blank at a predetermined conducting position so as to be in a conveyance-stopped state, and performs conduction heating onto the blank; a die quenching type hot press mechanism installed in the hot press forming apparatus and disposed thermally isolated downstream of the conduction heating mechanism, the hot press mechanism hot pressing the blank subjected to conduction heating at a predetermined processing position; and a conveying mechanism installed in the hot press forming apparatus. The conveying mechanism conveys the blank subjected to conduction heating at least from the conducting position to the processing position, to supply the blank to the hot press mechanism.