A coiling arrangement for a continuous composite sucker rod for a well sump includes a spool having a substantially cylindrical shape. A support structure rotatably supporting the spool about a rotation shaft, and for translatory movement. A guide arrangement moves the spool reciprocally such that the reciprocal motion of the support structure is along a direction that is parallel to the axis of rotation of the shaft. The rod is thereby accumulated on the spool in a spiral manner with minimal lateral deflection. In one form the spool is reciprocal relative to its support shaft. In another a support structure is reciprocal with the spool.