A method includes receiving a transport stream, the transport stream including a content identifier associated with an instance of media content. The method further includes receiving a monitoring request that specifies at least one instance of media content. The method further includes determining if the specified instance of media content is currently being experienced by a user. If the specified instance of media content is currently being experienced by a user, then the method includes developing a set of interaction data by analyzing the user's interaction with the specified instance of media content in part by monitoring commands received from a control device, and providing the set of interaction data to another device.