The present methods and systems (including computer software, computer hardware, and an intermediary system) facilitate a transaction for non-fuel merchandise items at any fuel dispenser during a pre-pay or post-pay inside the store fuel sale. Consumers can select non-fuel merchandise items at a fuel dispenser (either via a fuel dispenser key pad or a separate computerized customer interface, attached to a fuel dispenser) at the time they are selecting their fuel at the fuel dispenser.