Methods, apparatuses, and computer program products are disclosed for facilitating proximity detection in wireless networks. a location enhancement device is activated and a unique identifier associated with the location enhancement device is ascertained. A positioning signal that emulates a base station reference signal is then generated, which includes the unique identifier. The positioning signal is transmitted from the location enhancement device, wherein the positioning signal is detectable by wireless terminals proximate to the location enhancement device. Proximity detection is then facilitated by processing the positioning signal.