An approach is provided for providing uniform content management for a user equipment. A uniform content management platform determines new content from a plurality of content of different categories. The uniform content management platform further initiates presentation of the new content via a graphical user interface that includes: a dashboard providing a layout of the new content, a content manager that is invoked upon selection of a particular one of the new content for managing a group of content of a common category, and a content editor that is invoked upon selection of one of the content in the group for editing the selected content.