Processes for the conversion of both straight- or branched-chain (e.g., paraffinic) as well as cyclic (e.g., naphthenic) hydrocarbons of a hydrocarbon feedstock into value added product streams are disclosed. The processes involve the use of both dehydrogenation and olefin cracking to produce both light olefins and aromatics in varying proportions depending on the feedstock composition and particular processing scheme. The processes are especially applicable to naphtha feedstocks comprising paraffins and naphthenes in the C5-C11 carbon number range.