There is provided a method and system for allocating access to digital media content. In one embodiment, the system may comprise a media server accessible over a communications network, a processor of the media server being configured to encrypt the digital media content to produce a secondary license for the digital media content, and to provide a temporary license key allowing a user to access at least a first portion of the digital media content during an activation usage interval of the secondary license for that portion of the digital media content assigned to the user. The media server further comprises an assignment database configured to store an assignment status of the license. Such a system is configured to permit the user to access the assigned portion of the digital media content during the usage interval.