A centralized Content Management System (“CCMS”) facilitates management of packages comprising assets comprising meta-data and associated content of video programs for distribution to various types of service providers and equipment locations therein. The CCMS can receive meta-data and associated content, normalize the meta-data according to various formats based on various rules depending on where the meta-data and contents are to be distributed, and the distribute the content. The CCMS has various capabilities for managing packages, including adapting the meta-data and content for different types of equipment or individual locations based on rules for that service provider, thus providing an automated system reducing error and time in distributing video assets to a number of locations.