发明申请
US20110014972A1 SYSTEM AND METHOD FOR MANAGING CONTENT DELIVERY AND MEASURING ENGAGEMENT
审中-公开
用于管理内容传送和测量参与的系统和方法
- 专利标题： SYSTEM AND METHOD FOR MANAGING CONTENT DELIVERY AND MEASURING ENGAGEMENT
- 专利标题（中）： 用于管理内容传送和测量参与的系统和方法
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申请号： US12816149申请日： 2010-06-15
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公开(公告)号： US20110014972A1公开(公告)日： 2011-01-20
- 发明人: Mark E. Herrmann , John E. Taylor, JR. , Scott N. Weller , Dow K. Hardy , Francis Josef Lichtenberger , Nathan Short
- 申请人： Mark E. Herrmann , John E. Taylor, JR. , Scott N. Weller , Dow K. Hardy , Francis Josef Lichtenberger , Nathan Short
- 主分类号： A63F9/24
- IPC分类号： A63F9/24
摘要：
A system, method and apparatus are provided to combine a casino or lottery player club with a system that provides a unified platform and middleware for the production, delivery, management and measurement of consumer engagement across multiple delivery mechanisms, networks, applications, platforms and marketing channels. The gambling establishment is thereby able to gather valuable player engagement data, build player profiles, and determine how to most effectively cost effectively reach, entertain and influence the behavior of their most valuable consumers.
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