Example methods include monitoring Internet traffic for a user, analyzing content of the Internet traffic, correlating the analyzed content with a simplified classifier set, ranking each correlated simplified classifier in the simplified classifier set, and storing the ranked simplified classifiers in a user interest profile for the user. Customer premise equipment may include a residential gateway, such as a wireless router, and user equipment such as a personal computer. Example systems may be configured from customer premise equipment or Internet service providers to generate user interest profiles in accordance with example methods.