An automated method and apparatus for providing color selection capability to a user wherein a first display is generated on a display apparatus of an array of color family groups disposed in a plurality of rows and a plurality of columns. Upon selection of a particular color family group, a second display is generated comprising an enlarged display of a particular selected color family group wherein, as the second display is generated, the array of color family groups of the first display dissolves while the particular selected color family group moves into a central enlarged position and a miniature version of the entire array of color family groups is displayed in a thumbnail navigation frame, located in a corner of the display screen. Various elements of a color family such as color stripe cards, color style cards, and sample chips may be selected and caused to appear via animation in a central enlarged position in the display.