A transmitting apparatus and a transmitting method wherein the systematic bit reception quality can be improved and the throughput performance can be improved. An IR parameter control part (101) controls, based on the number of retransmissions, the ratio of systematic bits to parity bits in mapping them to packets, and controls to map a parity bit to an initially transmitted packet, while mapping a systematic bit to a retransmitted packet. An encoding part (102) generates the systematic bits and parity bits and maps them to the packets in accordance with the IR parameters. A transmission power calculating part (105) calculates, based on reception quality information of the initially transmitted packet fed back from a receiving end, the transmission power of the transmitted packet to which the systematic bit is mapped. A transmission power control part (106) controls the transmission power of the retransmitted packet such that it is equal to the transmission power as calculated by the transmission power calculating part (105).