A system and method a bi-directional wireless information system includes a plurality of sensor nodes spaced along a path of travel of an object, each of the sensor nodes corresponding to a specified location along the path of travel. The system also includes a transceiver associated with the object, the transceiver configured to communicate with the plurality of sensor nodes, such that a location of the object is determinable based on wireless communication between the transceiver and the plurality of sensor nodes. A central database included in the system is configured to receive the location of the object from at least one of the transceiver and the plurality of sensor nodes, receive object-specific data from at least one of the transceiver and the plurality of sensor nodes, and transmit location-specific data to the transceiver.