A method of transmitting data by transmitting apparatus, that includes controlling generation of bit sequences to adjust an occupation rate of systematic bits in a first data block including systematic bits and parity bits, which is obtained by encoding first data in a first encoding process, and is equal or closer to an occupation rate of systematic bits in a second data block including systematic bits and parity bits, which is obtained by encoding second data in a second encoding process, and to adjust an occupation rate of parity bits in the first data block that is closer to an occupation rate of parity bits in the second data block, in regard to first bit positions of the bit sequences generated using bits included in the first and second data blocks and performs multi-level modulation for transmission based on the generated bit sequences.