Subject matter disclosed herein relates to setting photographic parameters based, at least in part, on signal measurements, such as, for example, without limitation, position of the Sun. Briefly, in accordance with one embodiment, an apparatus may comprise the following: a wireless communication capable device (E.G., 400, 1100) including an integrated digital camera (E.G., 1180, 402); the device capable of estimating position of the Sun relative to the position of the device based at least in part on signal information received via wireless communication; and the device being further capable of using the estimated position of the Sun so as to affect one or more photographic parameters. Briefly, in accordance with another embodiment, a method may comprise the following: acquiring information via wireless communication (E.G., 710); estimating a position of the Sun relative to a particular selected position based at least in part on the acquired information; and setting photographic parameters of a digital camera based, at least in part, on the estimated position of the Sun (E.G., 730). Briefly, in accordance with yet another embodiment, an article comprises: a storage medium having stored thereon instructions capable of being executed by a special purpose computing platform to: acquire information via wireless communication; estimate a position of the Sun relative to a particular selected position based at least in part on the acquired information; and set photographic parameters of a digital camera based, at least in part, on the estimated position of the Sun.