For improving feed-based automatic distribution of content to a mobile terminal via a mobile network, a network component (150) comprises a network-side agent (160). The network-side agent (160) manages the feed-based automatic transmission of content to the mobile terminal and is configured to periodically generate a feed request to a feed server, to receive a requested feed from the feed server in response to the feed request, and to transmit the received feed to the mobile terminal. The network component (150) may also comprise a cache memory (164) for storing copies of feeds and contents and a proxy for processing feed requests and content requests received from the mobile terminal (110).