A receiving apparatus discriminates RDS data containing traffic information corresponding to the vehicle's own position from RDS data of broadcasting stations searched for by frequency sweeping by a sub tuner front end 7; stores step by step into a pool memory 16 frequencies of alternative stations identified by each PI code of the RDS data and the number of the alternative stations; determines the PI code with the greatest number of the alternative stations by comparing the numbers of the alternative stations for individual PI codes stored in the pool memory 16 in a frequency sweeping range; and receives the traffic information from the station with the highest received electric field strength among all the alternative stations identified by the PI code determined.