The present invention suppresses data processing load and processing time when generating density data for the same color that corresponds to a plurality of printing scans (or plurality of printing element groups) of a printing head and printing medium. In order to accomplish this, input image data is converted to a plurality of density data by referencing a three-dimensional lookup table that performs one-to-one correlation of input image data with a plurality of density data that corresponds to a plurality of relative movements (or plurality of printing element groups). By doing so, it is possible to perform a process of generating density data (CMYK) that corresponds to a plurality of relative movements (or plurality of printing element groups) from input image data at once, and thus it is possible to suppress an increase in data processing load and processing time.