An emotive advisory system for use by one or more occupants of an automotive vehicle includes a directional speaker array, and a computer. The computer is configured to determine an audio direction, and output data representing an avatar for visual display. The computer is further configured to output data representing a spoken statement for the avatar for audio play from the speaker array such that the audio from the speaker array is directed in the determined audio direction. A visual appearance of the avatar and the spoken statement for the avatar convey a simulated emotional state.