发明申请
- 专利标题: Systems and Methods for Anticipatory Advertisement Delivery
- 专利标题(中): 预测广告投放系统与方法
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申请号: US12876868申请日: 2010-09-07
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公开(公告)号: US20110087546A1公开(公告)日: 2011-04-14
- 发明人: Edward W. Fordyce, III , Michelle Eng Winters , Leigh Amaro , Nurtekin Savas , Claudia Richter , Ryan Bradford Jolley , Ryan Hagey , James Alan VonDerheide , Andrew Clyne
- 申请人: Edward W. Fordyce, III , Michelle Eng Winters , Leigh Amaro , Nurtekin Savas , Claudia Richter , Ryan Bradford Jolley , Ryan Hagey , James Alan VonDerheide , Andrew Clyne
- 申请人地址: US CA San Francisco
- 专利权人: VISA U.S.A. INC.
- 当前专利权人: VISA U.S.A. INC.
- 当前专利权人地址: US CA San Francisco
- 主分类号: G06Q40/00
- IPC分类号: G06Q40/00 ; G06Q30/00 ; G06Q20/00
摘要:
In one aspect, a computing apparatus includes: a transaction handler to process transactions; a data warehouse to store transaction data recording a plurality of transactions processed at the transaction handler for a user; an anticipation engine coupled to the data warehouse to predict a future event relating to the user based on the transaction data stored in the data warehouse; a profile generator to generate a spending profile of the user based at least in part on the future event predicted for the user; and a portal coupled to the profile generator to provide the spending profile in response to a query.
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