The invention relates to a hydrous, paste-like cleaning or detergent composition comprising an emulsion having an aqueous phase and an oil phase, the composition comprises based on the whole concentrate 1 to 50 wt-% of one or more alkalinity source, 1 to 60 wt-% of a guerbet alcohol ethoxylate of the formula R1—(OC2H4)n—OH, wherein R1 is a branched C9 to C20 alkyl group and n is from 2 to 10, 1 to 30 wt-% of a linear alkoxylated fatty alcohol of the formula R2—(OC2H4)x—(OC3H6)y—OH, wherein R2 is a linear C10 to C16 group and n is from 3 to 7 and m is from 3 to 7, 0.01-10 wt-% of one or more crosslinked or partly crosslinked polyacrylic acid or polymethacrylic acid or mixtures thereof, 1-10 wt-% of a thickener system comprising the following components: 1-5 wt-% of a polyacrylate, 0-5 wt-% of a swellable phyllosilicate, 0-2 wt-% of a polyethylene glycol with the provision that the thickener system comprises at least two of these components, and the rest up to 100 wt-% is water.