An approach is provided for presenting video assets. An asset manager determines a plurality of factors for positioning of video assets represented on a graphical user interface. The asset manager then determines weighting of the factors using one or more rules that are based on a search operation or a browse operation relating to the assets. From the determined plurality of factors and weighting of the factors, the asset manager computes a score for ranking of a particular one of the assets with respect to the positioning of other ones of the assets.