A computer-implemented method, system and program product for creating a physical information environment for a specific industry type are presented. A candidate industry type is selected to describe a customer's operations. A set of information environment components, which is modeled and simulated in software and is specific for the candidate industry type, is selected. Inherent constraints, from the candidate industry type and the set of information environment components, are identified. The set of information environment components are then recursively optimized in order to comply with the inherent constraints and to meet the specific information environment requirements. Based on optimized information environment components, construction of a information environment is simulated in order to define an architecture of a simulated information environment for the candidate industry type. A physical information environment that comports with the architecture of the optimally simulated information environment is then constructed and deployed.