Various systems, methods, and other embodiments are described relating to the selection of digital coupons for display in network pages. In one embodiment, a plurality of coupon campaigns are maintained in a computing device for a plurality of entities in association with an operation of an electronic commerce system employed to sell a plurality of items over a network. Each of the coupon campaigns comprises at least one digital coupon to be applied to a purchase of at least one of the items. A network page is generated in the electronic commerce system to be rendered on a client. The network page is generated in association with the operation of the electronic commerce system. A subset of the digital coupons is determined to be included in the network page to present to a user.