An illustrative implementation is described for copying an identified portion of source content along with style information associated with the portion. The implementation allows the identified portion to be pasted into target content. By virtue of the extraction and retention of style information, the identified portion that is pasted into the target content visually resembles the identified portion as it appears in the source content. The implementation can identify relevant style information to be preserved based on a contextual analysis of style information applied to the source content. In one illustrative case, some of the style information may be revealed by parts of the content that are not directly demarcated by the identified portion.