An embodiment of the invention includes a method for searching for mobile assets in accordance with location. A monitoring module monitors usage of assets in a plurality of mobile devices to identify assets used in different locations. For each usage of an asset, the monitoring module identifies the location of the mobile device utilizing the asset via a global positioning system. A search query for a requested asset is received from a requesting mobile device. The location of the requesting mobile device is identified. Assets that are used in the location of the requesting mobile device are identified based on the monitoring of the usage of assets. Results of the search query are weighed by assigning higher rankings to the assets used in the location of the requesting mobile device. The results of the search query are sent to the requesting mobile device and/or an interface.