Systems and methods for providing an online interactive digital media timeline are described. Users can access a library of dated content that includes television episodes, music videos, music clips, news information, movies and the like. Users are able to generate a personalized scrapbook or timeline by adding content from the library to their scrapbook or timeline. A representation of the selected content may be displayed in the scrapbook or time machine and linked to the actual content. Users can search the metadata of the content to identify content to add or the user may be presented with default content that is the most influential, top selling, and/or most discussed content. Users can also identify content to add to their scrapbook or timeline by searching content by year. The user's scrapbook and timeline can then be shared with other users, and/or analyzed to determine demographic information, personal interests and other user information to optimize advertising and product offers, make content recommendations and target specific demographic groups for online campaigns.