A power controlled adaptive modulation and coding (AMC) scheme in a satellite communications system includes: calculating, by a user terminal, a received signal-to-noise ratio (SNR) through a packet received from a base station; removing a power control level applied to a packet received before the received packet from the calculated received SNR, and deciding the value obtained by decreasing the calculated received SNR by the power control level; deciding an AMC mode based on the decided received SNR; determining whether power control is required, and deciding a required power control magnitude depending on a channel state positioned in the AMC mode range; transmitting the decided AMC mode and the decided power control information to the base station through channel quality indicator (CQI) feedback; and applying the AMC mode based on information received, and increasing a power by a power control magnitude decided from the received information.