A frictional holding pad for removably attaching items, such as a cell phone or sunglasses, to a vehicle surface, such as a dash or console, to allow storage of items on the pad to prevent the items from shifting or sliding due to the movement of the vehicle. The holding pad includes a top surface having an uppermost contact surface configured to contact and frictionally cling to the item and a bottom surface having a lowermost contact surface configured to contact and cling to the vehicle surface. The top and the bottom surfaces are configured to provide a greater frictional engagement between the lowermost contact surface and the vehicle surface than the uppermost contact surface and the item.